On the road of scale expansion, the home appliance industry has come to a new juncture.
According to Aowei cloud network data, the scale of the domestic home appliance retail market will reach 849.8 billion yuan in 2023, a year-on-year increase of 3.6%, but it has still not recovered to the peak level of 891 billion yuan in 2019, while the retail volume will decrease by 1.2% year-on-year. In this context, many home appliance companies have gradually touched the ceiling of development, and how to accelerate the excavation of increments has become a common topic.
At present, the home appliance industry has seen a trend of "two-wheel drive" on the road of mining increments: on the one hand, it has made efforts to the B-end and laid out robots, building technology, intelligent equipment, industrial products and other businesses; On the other hand, the data shows that the total export value of the household appliance industry in RMB will be 625 billion yuan in 2023, a year-on-year increase of 10%.
For the above trends, the financial reports released by Midea and other home appliance companies have also been confirmed.
B-end layout + increasing the size of going to sea has become the only way for home appliance enterprises?
Overall, Midea's revenue and net profit will hit new highs in 2023. According to the financial report, Midea's revenue during the reporting period was 373.7 billion yuan, a year-on-year increase of 8.1%; net profit attributable to shareholders of listed companies was 33.7 billion yuan, a year-on-year increase of 14.1%.